To mark its ten year anniversary, Hyundai Motors UK has launched a world first initiative campaign, "A Streetcar Named Hyundai" that involves driving, photographing and filming over 2,000 miles of central London’s streets as defined by the world-famous cabbie ‘knowledge.’
The drive will be undertaken in the Hyundai ix35 Fuel Cell - a car that emits nothing but water and is the world’s first commercially-available hydrogen fuel cell car - and it will create the first ever single mosaic image of up to 650,000 street pictures, and a 200.5 second time lapse video of the whole journey. This will mark Hyundai’s journey from 2005.
The 50-day drive in the zero-emission Fuel Cell car, mapped out with the Ordnance Survey team who delivered the Olympic torch route, will be completed by some well-known names and employees of Hyundai Motor UK. It launches on 29th September and runs to 19th November 2015. More information can be found at www.astreetcarnamedhyundai.com.
Nigel Clifford, Chief Executive of Ordnance Survey said: “From the outset of the challenge it was clear that detailed digital mapping and accurate routing would play a vital role. At OS we map Great Britain to amazing detail making over 10,000 changes a day to the mapping database. This up to date, detailed mapping allowed us to confidently plan and plot a continuous route weaving through the capitals road networks. This is, in fact, the most challenging routing project that we have ever undertaken and are delighted to be supporting Hyundai and look forward to seeing the end results.”
Nicola Adams, Hyundai ambassador and British Olympic Boxing Champion, will launch A Streetcar Named Hyundai and will drive the first leg with Hyundai UK’s President and CEO,Tony Whitehorn.
The Fuel Cell offers the same practicality, performance, safety levels and driving experience that you would expect from a petrol or diesel powered vehicle - but with zero tailpipe emissions. In fact, the only emission is water. Hyundai is leading the way on Fuel Cell vehicle technology globally and the Hyundai ix35 Fuel Cell is an important step towards truly sustainable vehicles.