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As Read Motor Group marks its 15th anniversary, we reflect on the remarkable journey that has led to this milestone. The Grimsby-headquartered dealership group has come a long way from its single Hyundai dealership, opened during the midst of a recession in 2010, evolving into a thriving, multi-brand group.
The company has flourished under the leadership of Mike Read, the Managing Director; in this exclusive interview, Mike shares his insights into the company's evolution over the past 15 years, the challenges faced, and the future direction of Read Motor Group.
From an initial dealership to becoming a trusted name in the automotive industry, Read Motor Group's story is one of growth, dedication, and a deep focus on customer satisfaction.
Join us as we explore the journey of Read Motor Group, celebrating 15 years of success and looking forward to what the future holds.
"Well, it all started with a single Hyundai dealership back in 2010. It was a challenging time—the middle of a recession—but I saw an opportunity. Hyundai had an eye-catching range, with great models coming through taking the brand to a whole new level. Meanwhile the government's scrappage scheme gave customers a real incentive to upgrade their cars, at the same time as introducing a new and wider range of customers to the brand. From there, we took the very simple approach of working hard to build a strong reputation for great service, with a professional and friendly approach all along the way."
