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As Read Hyundai Burton marks its first anniversary, it's the perfect opportunity to reflect on an incredible year of growth, customer satisfaction, and a smooth transition since joining Read Motor Group. But first, let’s meet the man who has been at the helm: Sales Manager Nigel, whose leadership has played a crucial role in the dealership’s success.
Nigel has been overseeing operations at Read Hyundai Burton since its acquisition, and he’s been instrumental in ensuring a seamless integration while maintaining high standards of service. “It’s been a rewarding year,” Nigel says. “The transition was smooth, and the team has embraced the change. We’ve seen excellent results and positive customer feedback, and I’m proud of everything we’ve achieved.”
The journey to Read Hyundai Burton began when Read Motor Group acquired TL Darby, a well-established Volkswagen dealership in Burton. This marked the start of a new chapter, as the location transformed into Read Hyundai Burton, while still maintaining its role as an authorised Volkswagen repairer. The Volkswagen aftersales team continued to provide services for VW, Seat, Skoda, and Cupra vehicles, ensuring a seamless transition for all customers.
Read Motor Group, which has grown from a single Hyundai site in 2010, now spans 11 sites across the North and Midlands. Family-owned and operated, the company continues to be driven by Mike Read, who has led the business to success. Under his leadership, Read Motor Group was recently awarded Hyundai National Retailer Group of the Year for 2023, alongside being named Number One Retailer Group for Customer Focus for the second consecutive year.
Mike Read expressed his pride in the acquisition, saying, “Richard and the team at TL Darby have long been an important part of the local community, and I am proud to continue his legacy by serving customers in the Burton area with the same team, looking after customers old and new alike. The Hyundai brand is very exciting, and we’re thrilled to bring it to Burton.”
Since the transition, the team at Read Hyundai Burton has focused on delivering exceptional service while continuing the legacy of TL Darby. The dealership has experienced strong growth and has become a trusted name in the Burton community. Nigel is proud of how the team has embraced their new role under Read Motor Group. “The response from customers has been fantastic,” he says. “They’ve appreciated the high level of service, and many have shared great feedback about our team. The support we’ve received from Read Motor Group has really helped us improve and expand our offerings.”
One satisfied customer shared their experience:
"Extremely good experience, from checking my car in for its service and MOT to collecting it after completion a few hours later. I was given a detailed summary of the work carried out and advised that the car would need two new tyres at some time before next year's service. In addition, the car was complimentarily valeted inside and out and was spotlessly clean. Having been informed beforehand of the cost of servicing and MOT, there was no nasty shock when it came to paying the reasonably-priced invoice."
This kind of feedback highlights the commitment of the team at Read Hyundai Burton to delivering exceptional service. From the sales floor to aftersales care, the dealership remains dedicated to providing a seamless and customer-focused experience.
One of the key highlights of the past year was welcoming a new wave of customers while strengthening relationships with the existing ones. “We’ve worked hard to maintain the strong relationships we had with our customers from the TL Darby days, while also introducing them to the fantastic Hyundai brand,” Nigel says. “Our goal has always been to ensure our customers receive the best possible service, and we’ve been able to continue that under Read Motor Group’s guidance.”
While Read Hyundai Burton has embraced its new identity, the dealership’s history as a former Volkswagen site means that Volkswagen customers can still count on the same trusted aftercare they’ve always received. The dealership remains an authorised Volkswagen repairer, and with a team that has years of experience working with VW, Seat, Skoda, and Cupra vehicles, customers can feel confident bringing their cars in for servicing, MOTs, and repairs. Many Volkswagen owners have continued to visit, knowing they’ll receive expert care—just as one recent customer shared:
"We walked in on Tuesday 31st on the off chance they could look at a fault on my T-Roc. We got booked in for Thursday, and the fault was resolved quickly and effectively. The service team were really helpful, friendly and professional. My car was returned all sorted and valeted, and I was kept up to date throughout the process with videos and phone calls. Thank you, team—really appreciate you squeezing me in, and a faultless service throughout. Thank you
Looking Ahead to the Future
As Read Hyundai Burton looks forward to its second year, Nigel is focused on growth and continued excellence. “We have big plans for the future,” he says. Our goal is to expand our customer base while ensuring that we continue to deliver the best possible service. We’re also excited about Hyundai's future as a brand and are committed to keeping up with the latest innovations and offerings. The team here is dedicated, and we’ll continue to ensure every customer has a first-class experience.”
With a year filled with success behind them and an exciting future ahead, Read Hyundai Burton is ready for another year of growth and outstanding service.
Here's to the next chapter for Read Hyundai Burton—where quality service and customer satisfaction will continue to drive the business forward.
