The two-year deal with Suzuki GB PLC includes numerous themed commercials featuring Ant and Dec, sponsorship of Ant and Dec’s Saturday Night Takeaway, licensing rights and multi-platform activity.
The commercials feature Takeaway hosts Ant and Dec in a series of specially created ads which will continue well after the Saturday Night Takeaway sponsorship activity.
Ads will appear during popular shows including Ninja Warrior and Take Me Out putting Suzuki at the heart of ITV’s Saturday night schedule.
February sees the launch of sponsorship of Ant & Dec’s Saturday Night Takeaway. This will be followed by a nation-wide roadshow which will see Ant and Dec’s Swift and Vitara visit a number of shopping centres across the UK. Exclusive content will be available on social media channels with the #suzukisaturdays where details of competitions can also be found.
Suzuki will be a firm fixture on ITV’s Saturday night line-up for the remainder of the year with plenty more to come next year.
Look out for lots of activity at Read Suzuki Grimsby, and follow activity on our website, Facebook page and Twitter handle as we gear up to support Suzuki and ITV's new partnership.