About Read Motor Group - Family Owned and Run Hyundai Dealers

Across Lincolnshire, Norfolk & Nottinghamshire

Read Motor Group is an independent, family-run car dealer group representing some of the UK’s most trusted automotive brands.

Established in 2010, founded by Mike Read, the group now operates across Lincolnshire, Nottinghamshire and Norfolk.

Proud join winners of Hyundai Global Dealer Group of the Year UK 2024.

We offer a wide range of new cars, approved used vehicles, EVs, expert car servicing, repairs, MOTs, parts, tyres and Motability support. With a customer-first approach and strong local roots, we’re proud to deliver a better, more personal motoring experience. Our characterful sales staff bring years of experience, a friendly and warm approach, and expert training direct from the manufacturer to guide you through your purchase.

Brands We Represent

Hyundai – Innovative, efficient and packed with tech. From the award-winning IONIQ range, the clever INSTER and KONA EV to the versatile Tucson SUV.

Volkswagen - Proud to run the offical Volkwagen service centre at Marsh Lane, Boston, with manufacturer-trained technicians and official manufacturer parts and associated warranties.

Mike Read

Mike Read is a motor industry expert and the Founder and Managing Director of Read Motor Group, an independent, family-run automotive retailer established in 2010. His career is closely connected with Hyundai: Read Motor Group began with a single Hyundai dealership in 2010, and under Mike’s leadership the business has grown into a multi-site automotive group with Hyundai dealerships across the North and Midlands.

Mike has therefore spent more than 15 years building and managing a business in partnership with Hyundai, giving him extensive first-hand experience of the automotive retail sector, manufacturer relationships, changing consumer expectations and the transition towards hybrid and electric vehicles. Hyundai has been fundamental to the group's growth, with Mike describing how he saw an opportunity in the brand’s expanding model range when he opened the first dealership during the 2010 recession.

That relationship has continued to develop as Read Motor Group has expanded its Hyundai representation. The group has been recognised by Hyundai, including being named Hyundai National Retailer Group of the Year for 2023 and Number One Retailer Group for Customer Focus for the second consecutive year.

Read Hyundai News

Stay ahead of the latest Read Motor Group news, events, vehicle reviews and more on our Hyundai News Page.

Our Dealership Locations

• Hyundai Lincoln
• Hyundai Worksop
• Hyundai King's Lynn
• Hyundai Boston
• Volkwagen Service Centre Boston

Why Choose Read Motor Group?

• Independently owned & family-run since 2010
• Proud to support local communities and charitable causes, including Movember and Macmillan Cancer Support
• Great reputation with the brands we represent, winning brand awards, and having the access to vehicles in the whole brand network - meaning we can find the exact vehicle for your needs, at a great price, backed by the brand's latest offers and warranty
• Fantastic reputation with excellent reviews - currently averaging 4.7 stars out of 5 (October 2026)
• Years and years of experience, great employee retention, meaning you can trust our staff, procedures and processes.

Get in Touch

Ready to find your next car? Book a test drive, service, or just get advice from our friendly team today. Visit your nearest Read Motor Group dealership

Explore all new car offers, EV deals, and servicing packages.