Read Motor Group has extended its support for a former car sales manager who is working hard to clean up a Lincolnshire river.
Last year, its Suzuki showroom in Grimsby gave Jim Elliott – aka The Canoe River Cleaner – the use of a Swace Hybrid, but now its MG site is providing an all-electric MG5 in its ongoing partnership to help him with his efforts.
He used to work at IJC Car Sales in Louth, but after being furloughed his job was then made redundant in April 2021 because of the economic fallout from the pandemic.
Jim’s now become a familiar sight in the area, spending two or three days a week in his canoe cleaning up the Freshney in between working part-time at Sainsbury’s.
He told Car Dealer: ‘I’m humbled that Read Motor Group has continued to support me. The fact that it’s clearly not a one-off means they value my efforts, that means a lot".
You can also keep up-to-date with The Canoe River Cleaner's amazing eco efforts here.