Read Hyundai has come Boston town!

We're delighted to announce we have expanded again, opening a sixth dealership in eight years, and with it ensuring blanket coverage across the county for Hyundai.

This month has seen Hyundai Boston open, with the Humberston-headquartered operation taking on a large former Volkswagen outlet to serve the town and surrounding areas of Spalding, Sleaford and Skegness.

The 10-car showroom also includes a six bay workshop for service and MOT, in addition we have secured Volkswagen Authorised repairer status, to ensure former customers receive continued support.

Mike Read, owner and managing director, said: “It is a great opportunity to strengthen our representation in Lincolnshire. We saw the opportunity, the dealership is on a roundabout just off the A16, a great location. It was an open territory and we have filled it, and are really pleased to have as it works with our expansion strategy, to have continuous territories, each joining each other.” From the Grimsby-area to King’s Lynn, then across to Lincoln and Worksop, the strategic fit of the Boston addition is clear.

We're looking forward to a great first quarter, and some redevelopment works in late spring to bring the 1.5 acre site up to the specification that will be welcomed by Hyundai’s global brand design roll-out. It will also become one of the marque’s largest showrooms in the UK.

Having added Worksop only last year, this latest addition takes the number of employees to more than 100 within the group.

“The plan from the very beginning was always that with Hyundai, and the right steps, we could create a small group,” he said. “We are certainly further on than we would have projected back in 2010.

“We are very fortunate, we have a great team across the sites, and that’s been a big part of our success. Each site’s success adds to the other, to future developments and further expansion. That’s what has happened here, with Boston.”